WalkUp Digital
Sitemap

Every page.

The whole site in one list. There is also a machine-readable sitemap at /sitemap.xml and a feed of the articles at /feed.xml.

The studio

Home

Brand identity, web design and website care.

Work

Three products built by the studio, and still running.

Studio

How the studio works and who does the work.

Contact

Start a project. We respond within one working day.

Privacy

What the site stores, what the form sends and how to have it removed.

Services

Logo Design

Two fully developed directions, refined through two rounds of revisions and delivered with complete files and usage guidelines.

Brand Identity

A complete identity system: logo, colour palette, typography, visual language, applications and brand guidelines.

UI / UX Design

User flows and wireframes established before visual design, delivered as a responsive interface and an interactive prototype.

Web Development

Custom-built websites with a content management system, forms, analytics and deployment, engineered for performance and maintainability.

SEO Setup

The technical foundation for search visibility: keyword research, metadata, structured data, sitemap and Search Console configuration.

Ongoing SEO

A monthly programme that builds on the technical foundation: content planning and production, technical monitoring, structured data upkeep and reporting.

Services and care

Services

Every service the studio offers, and what Website Care covers.

Website Care

Managed hosting, monitoring, backups, updates and support.

Insights

All articles

Notes on brand, web and search.

What a website maintenance plan should include

The components of a responsible website maintenance plan: hosting, monitoring, backups, updates, support and reporting, and how to tell a real plan from a nominal one.

Managed or standalone: two ways to commission a website

The difference between a managed website, delivered with ongoing maintenance, and a standalone website handed over in full, and how to decide which suits an organisation.

Preparing a logo design brief

What a designer needs to know before beginning a logo, what a brief should and should not specify, and how the quality of the brief determines the quality of the result.

Technical SEO for a new website: the launch checklist

The technical work that must be complete before a website launches if it is to be found: indexing, metadata, structured data, performance, redirects and measurement.

Guides

How to choose a web design company: a buyer's checklist

How to choose a web design company: what to ask, how to read a portfolio, who owns the code, what a proposal must contain, and the red flags.

Website maintenance cost: the factors that change it

Website maintenance cost depends on what the site does. The seven factors that change it, each with a worked example, and how to scope your own site.

Websites for Insurance Brokers

Websites for insurance brokers: quote forms that collect enough to quote, paths for individuals and businesses, partner pages, guides and compliance.

QR Menu & Table-Ordering Platform: How Kalimenu Was Built

How we designed and built Kalimenu, a QR menu with ordering and payment at the table: what guests, kitchens and owners need, venue by venue.

Start a project.

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